In August 1983 Lexus was born. Toyota had a top secret meeting to declare that the time was right to create a luxury vehicle to challenge the world’s best. Just 2 years later the first prototype LS 400 is built. It was unveiled to the world in 1989, at a Detroit and Los Angeles auto show, and is later names Car and Driver 10 Best list and wins best imported car of the year in February 1990.
Lexus came top of the J.D power and Associates Customer satisfaction study as the number one Carline and the Sales satisfaction study as the Best overall carline. January 1993 was the introduction of Lexus’ first luxury performance sedan, the GS 300.
Over the next 2 years Lexus went on to win the J.D. Power and Associates Initial Quality Study (IQS), with the Best Overall Carline ranking, is also ranked as the #1 Carline in the J.D. Power and Associates Customer Satisfaction Study for the fourth straight year and as the Best Overall Carline in Sales Satisfaction for the third time in four years.
In January 2006 Lexus introduced the LX 450, a luxury sports-utility vehicle. Only 2 moths after it was released it climbed to the top of the luxury SUV segment, surpassing Land Rover in its units sold.
March 1997 Lexus ranks as the #1 Nameplate in the J.D. Power and Associates Vehicle Dependability Study, registering the fewest problems after five years of ownership, for its third consecutive year. The same year sees the introduction of the more powerful GS line, with the V8-powered GS 400 joining the GS 300. This new line is named Motor Trend’s imported Car of the year.
A new breed of SUV, the RX 300, is unveiled at the North American International Auto Show. Along with the more powerful LX 470, it creates the ultimate luxury SUV line. The RX 300 goes on the be names Sports/Utility of the year, which creates a new category in the recognition of the immense popularity of SUV’s.
By November 1999, Lexus celebrate the sale of their millionth car in the US, and also for the fourth consecutive year Lexus posts best ever annual sales. In October 2001, Lexus finishes first in all three luxury car categories in the J.D. Power and Associates 2001 Automotive, Performance, Execution and Layout (APEAL) Study. The Lexus LS 430 is ranked Most Appealing Premium Luxury Car, the GS 430 and GS 300 are ranked Most Appealing Mid Luxury Car, and the ES 300 is ranked Most Appealing Entry Luxury Car.
2005 saw Lexus introduce the world’s first luxury hybrid, the much-anticipated RX 400h. Combining unexpected power, improved fuel efficiency and uncompromising luxury, the RX Hybrid makes automotive history.
Lexus Trophy case is impressive and they continue to produce award winning luxury cars to this day.