- Audi DTM stars at “Ball des Sports”
- VW Tiguan meets rotiform BLQ’s
- VW’s new Fender is smokin’ hot sound
Posted: 08 Feb 2011 05:59 AM PST
Around 1,800 invited guests representing sport, industry, politics, culture and the media met on Saturday evening in Wiesbaden for the 41st “Ball des Sports” of the “Stiftung Deutsche Sporthilfe”. On the guest list were also the two Audi factory drivers Timo Scheider and Martin Tomczyk who approached the red carpet in a special car: the DTM Safety Car, an Audi RS 5.
The “Ball des Sports” is Europe’s most successful charity gala for sport. Its partner is the DTM, Europe’s most popular touring car racing series, in which Audi became the first automobile manufacturer in history to record a title hat-trick in 2007, 2008 and 2009. The new season opens on May 1 at the Hockenheimring and is officially rung in with the presentation in Wiesbaden on April 10.
“Ball des Sports” guests received a foretaste of the 2011 DTM at the “DTM Race Club”, which opened late Saturday evening, and at which Timo Scheider and Martin Tomczyk and their respective partners Jessica Hinterseer and Christina Surer met many other well-known athletes. The two DTM stars also tried their hand at wheelchair basketball and thus got an idea of how to operate disabled sports.
Posted: 07 Feb 2011 05:46 PM PST
Posted: 07 Feb 2011 06:36 AM PST
It’s not often that a humble Tier 2 supplier creates a big marketing and advertising opportunity for an automaker. But that may be the case with Volkswagen and the famed Fender guitar company.
VW will use a Panasonic audio system with a “Fender sound” on the upcoming Jetta GLI, Beetle and Passat successors. Panasonic has a partnership with Fender, makers of the guitar burned on stage by Jimi Hendrix, scorched by Eric Clapton and pimped out by Stevie Ray Vaughan.
The Fender brand will be stamped on VW’s audio systems. And VW expects to plug into Fender’s marketing database: millions of music lovers who play, collect or covet Fender guitars, says Mark Van Vleet, a Fender vice president.
Van Vleet won’t discuss ad plans, but points out that legendary Fender players span all tastes, age groups and regions — from New Jersey’s Bruce Springsteen to California surf music maestro Dick Dale to West Coast funkmaster Larry Graham and Nashville cat Brad Paisley.
“People in different regions associate various iconic performers with the Fender brand,” Van Vleet says. “That gives VW an opportunity to capture that recognition and tie it back to its own product.”
- Automotivw News
|You are subscribed to email updates from oneighturbo |
To stop receiving these emails, you may unsubscribe now.
|Email delivery powered by Google|
|Google Inc., 20 West Kinzie, Chicago IL USA 60610|